{"id":10209,"date":"2023-08-01T12:24:38","date_gmt":"2023-08-01T05:24:38","guid":{"rendered":"https:\/\/alan.co.id\/?p=10209"},"modified":"2023-08-02T16:50:06","modified_gmt":"2023-08-02T09:50:06","slug":"apa-itu-email-marketing","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/apa-itu-email-marketing\/","title":{"rendered":"Apa itu Email Marketing? Pengertian, Keuntungan dan Kerugian"},"content":{"rendered":"

Halo, Alan Lovers! Anda perlu mengetahui apa itu email marketing<\/em><\/a>. Pasalnya, email marketing<\/em> dapat membantu pelanggan untuk mengetahui informasi terkait produk atau penawaran terbaru.<\/p>\n\n\n\n

Tak bisa dipungkiri, digital advertising<\/em> memiliki peranan penting dalam membangun citra sebuah brand<\/em> di masa sekarang. Terlebih lagi, digital advertising<\/em> juga dapat menjangkau pasar yang lebih luas.<\/p>\n\n\n\n

Akan tetapi, menjaga komunikasi dengan pelanggan juga tak kalah penting. Karena, hal ini dapat meningkatkan kemungkinan pelanggan membeli kembali produk yang ditawarkan. Salah satu cara yang bisa digunakan adalah dengan email marketing.<\/em><\/p>\n\n\n\n

Lantas, apa itu email marketing<\/em><\/a>? Apa saja keuntungan dan kerugiannya? Anda bisa menemukan jawabannya melalui artikel ini. Simak hingga tuntas, ya!<\/p>\n\n\n\n

Apa itu Email Marketing<\/em>?<\/strong><\/h2>\n\n\n
\n
\"Apa
Apa itu Email Marketing? Pengertian, Keuntungan dan Kerugian (Sumber: Unsplash)<\/figcaption><\/figure>\n<\/div>\n\n\n

Apa itu email marketing<\/em><\/a>? merupakan<\/em> salah satu jenis digital advertising<\/em> yang menggunakan email <\/em>untuk mempromosikan produk atau jasa. Dengan menggunakan email marketing<\/em>, pelanggan bisa mendapatkan informasi terbaru terkait produk yang ditawarkan.<\/p>\n\n\n\n

Baca Juga: Apa itu Display Ads? Bisa Meningkatkan Brand Awareness! <\/a><\/strong><\/p>\n\n\n\n

Biasanya, email marketing<\/em> juga digunakan untuk meningkatkan brand awareness<\/em>, memberikan informasi diskon khusus, hingga survei kepuasan pelanggan terkait produk atau jasa yang telah ditawarkan.<\/p>\n\n\n\n

Keuntungan Email Marketing<\/em><\/strong><\/h2>\n\n\n\n

Adapun, berikut adalah keuntungan yang bisa Anda dapatkan saat menggunakan email marketing<\/em>:<\/p>\n\n\n\n

Biaya yang Murah<\/strong><\/h3>\n\n\n\n

Dibandingkan dengan digital advertising<\/em> lainnya, email marketing<\/em> terbilang cukup murah. Karena, Anda hanya perlu mengirimkan email secara massal dengan tools<\/em> yang lebih murah daripada beriklan di media online<\/em> lainnya.<\/p>\n\n\n\n

Konten yang Dipersonalisasi<\/strong><\/h3>\n\n\n\n

Selain itu, email marketing<\/em> juga memungkinkan Anda untuk membuat konten yang dipersonalisasi. Sebagai contoh, Anda bisa mencantumkan nama pelanggan di subejek email <\/em>seperti \u2018Hai, Alan!\u2019.<\/p>\n\n\n\n

Menurut Hubspot, email <\/em>yang menyertakan nama pelanggan di subjek email <\/em>dapat menghasilkan CTR yang lebih tinggi. Selain itu, hal ini juga mampu menarik pelanggan untuk membuka email <\/em>tersebut.<\/p>\n\n\n\n

Kampanye Terjadwal<\/strong><\/h3>\n\n\n\n

Tak hanya itu, Anda juga bisa mengirimkan kampanye yang terjadwal sesuai dengan kebutuhan. Misalnya, Anda ingin memberikan promo khusus di hari merdeka. Maka, Anda bisa menjadwalkan pengiriman email<\/em> di hari-hari sebelumnya.<\/p>\n\n\n\n

Dengan begitu, penawaran akan sampai kepada pelanggan di waktu yang tepat.<\/p>\n\n\n\n

Meningkatkan Traffic Website<\/em><\/strong><\/h3>\n\n\n\n

Hal yang tak kalah penting dari email marketing<\/em> adalah mampu meningkatkan traffic website<\/em> bisnis. Dengan konten email <\/em>yang dilengkapi tautan ke website<\/em>, pelanggan dapat dengan mudah diarahkan untuk mengetahui penawaran khusus terkait produk atau jasa.<\/p>\n\n\n\n

Meningkatkan Penjualan<\/strong><\/h3>\n\n\n\n

Terakhir, keuntungan email marketing<\/em> juga dapat meningkatkan penjualan. Caranya, Anda hanya perlu menyelipkan kata-kata persuasif yang bisa mendorong pelanggan untuk mengklik website <\/em>penjualan.<\/p>\n\n\n\n

Kekurangan Email Marketing<\/em><\/strong><\/h2>\n\n\n\n

Akan tetapi, email marketing <\/em>juga memiliki beberapa kekurangan yang harus dipertimbangkan. Berikut di antaranya:<\/p>\n\n\n\n

Spam dan Filtering<\/em><\/strong><\/h3>\n\n\n\n

Dalam beberapa kasus, banyak email marketing <\/em>yang berakhir di folder spam atau terfilter secara otomatis oleh layanan email. Dengan begitu, pesan-pesan penting yang Anda buat tidak tersampaikan kepada pelanggan.<\/p>\n\n\n\n

Unsubscribers<\/em><\/strong><\/h3>\n\n\n\n

Jika konten yang Anda buat tidak relevan dan cenderung menggangu, tidak menutup kemungkinan pelanggan akan berhenti untuk berlangganan email (unsubscribers<\/em>). Tentunya, ini dapat mengganggu upaya pemasaran Anda.<\/p>\n\n\n\n

Tertutupi Email Lain<\/strong><\/h3>\n\n\n\n

Selain itu, email marketing<\/em> yang dikirim kepada pelanggan juga bisa tertutupi oleh email lain. Sehingga, konten yang Anda buat tidak dapat menjangkau pelanggan.<\/p>\n\n\n\n

Kesimpulan<\/strong><\/h2>\n\n\n\n

Nah, <\/em>Anda sudah tahu kan <\/em>apa itu email marketing<\/em><\/a>? Kini, saatnya Anda untuk meningkatkan performa bisnis dengan menggunakan layanan digital ads<\/em><\/a> <\/em>di Alan Creative<\/a>.<\/p>\n\n\n\n

Kenapa harus Alan Creative<\/a>? Karena sudah berpengalaman membuat campaign <\/em>yang sukses selama 7 tahun. Lebih dari itu, Anda juga bisa menggunakan beragam digital ads<\/em> seperti Facebook Ads, Instagram Ads, Twitter Ads, Youtube Ads, hingga Google Ads.<\/p>\n\n\n\n

Menarik bukan? Tunggu apa lagi, hubungi Alan Creative<\/a> sekarang juga!<\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Anda perlu mengetahui apa itu email marketing. Pasalnya, email marketing dapat membantu pelanggan untuk mengetahui informasi terkait produk atau penawaran terbaru. Tak bisa dipungkiri, digital advertising memiliki peranan penting dalam membangun citra sebuah brand di masa sekarang. Terlebih lagi, digital advertising juga dapat menjangkau pasar yang lebih luas. Akan tetapi, menjaga komunikasi […]<\/p>","protected":false},"author":7,"featured_media":10212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[1205,327,54,1206,1053],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-apa-itu-email-marketing","tag-digital-ads","tag-digital-marketing","tag-email-marketing","tag-jasa-digital-ads"],"acf":[],"yoast_head":"\nApa itu Email Marketing? 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