{"id":14847,"date":"2024-09-13T15:12:54","date_gmt":"2024-09-13T08:12:54","guid":{"rendered":"https:\/\/alan.co.id\/?p=14847"},"modified":"2024-09-13T15:12:54","modified_gmt":"2024-09-13T08:12:54","slug":"5-jenis-copywriting-yang-ada-dalam-digital-marketing","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/","title":{"rendered":"5 Jenis Copywriting yang Ada Dalam Digital Marketing"},"content":{"rendered":"

Halo, Alan Lovers! Kamu pasti gak asing sama istilah copywriting? Yap, kita sudah sering nih membahas salah satu tulisan presuasif yang satu ini. Namun, tahu gak jika copywriting punya banyak jenis copywriting di dalam digital marketing? Iya, ternyata copywriting banyak jenisnya loh.<\/p>\n\n\n\n

Penasaran apa aja jenis copywriting yang dapat meningkatkan penjualan digital? Kuy, kita bahas sama-sama, simak artikel ini sampai tuntas ya! Berikut jenis-jenis copywriting yang ada di dalam digital marketing.<\/p>\n\n\n\n

1. SEO copywriting<\/h2>\n\n\n\n
\"5
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Jenis copywriting ini bertujuan untuk memperluas jangkauan target audiens dan merupakan jenis copywriting yang biasanya diunggah di mesin pencarian seperti Google. Jenis copywriting ini sangat memperhatikan adanya optimasi SEO pada konten yang dibuat, agar dapat muncul di mesin pencarian. SEO Copywriting<\/a> biasanya digunakan untuk jenis konten tulisan seperti artikel dan blog.<\/p>\n\n\n\n

2. Marketing copywriting<\/h2>\n\n\n\n
\"5
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Sesuai namanya, jenis ini sangat berfokus pada adanya promosi penjualan. Biasanya konten copywriting berupa penawaran produk, manfaat produk hingga secara terang-terang memberikan solusi konsumen dengan langsung menggunakan produk. Jenis ini biasanya ada pada email marketing.<\/p>\n\n\n\n

3. Brand copywriting<\/h2>\n\n\n\n
\"\"
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Jenis copy ini sangat bertujuan untuk meningkatkan kesadaran merek pada produk atau jasa yang tawarkan. Selain itu, juga bertujuan untuk menciptakan brand image produk, perusahan atau merek di mata konsumen. Secara sederhannya, jenis copy ini untuk membangun personal branding yang kuat dan membedakan dari produk lainnya.<\/p>\n\n\n\n

Biasanya jenis copy ini berupa tulisan singkat, tapi berkesan yang disebut sebagai tagline. Contoh tagline dari jenis copy ini yaitu “aku dan kau, suka Dankaw”. Tagline ini memberikan identitas dan juga cara mudah agar konsumen mengingat merek mereka.<\/p>\n\n\n\n

Baca juga:<\/strong> Tips membuat Copywriting yang Memikat untuk Bisnis Kamu<\/a><\/p>\n\n\n\n

4. Direct response copywriting<\/h2>\n\n\n\n
\"\"
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Pernah membaca tulisan iklan di media sosial, hompage atau landing page ” klik link sekarang!”. Yap, itu merupakan contoh dari\u00a0 direct response copywriting. Dimana jenis copy ini sangat berfokus pada Call to Action (CTA) agar setelah mrmbaca artikel atau postingan, target konsumen segera melakukan aksinya untuk membeli atau mengklik tautan.<\/p>\n\n\n\n

5. Technical copywriting<\/h2>\n\n\n\n
\"\"
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Technical copywriting lebih berfokus pada metode penulisan yang tujuannya untuk memberikan penjelasan rinci dan mendalam tentang cara kerja sebuah layanan jasa atau produk. Saat membeli ponsel, biasanya kamu akan menemukan buku panduan cara pemakaian ponsel, ini merupakan contoh dari jenis copy techincal.<\/p>\n\n\n\n

So, itulah beragam jenis copywriting yang bisa kamu pelajari jika kamu ingin terjun ke dunia copywriter. Gimana kamu tertarik menjadi copywriter gak nih?<\/p>\n\n\n\n

Btw, kamu suka artikel informatif seperti ini? Pas banget nih, di Alan Creative<\/a> ada banyak artikel informatif mulai dari teknologi, sosial media dan juga ada digital marketing loh. Cocok banget buat temenin kamu belajar di mana dan kapan aja. Penasaran? Buruan berkunjung ke Alan Creative…<\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Kamu pasti gak asing sama istilah copywriting? Yap, kita sudah sering nih membahas salah satu tulisan presuasif yang satu ini. Namun, tahu gak jika copywriting punya banyak jenis copywriting di dalam digital marketing? Iya, ternyata copywriting banyak jenisnya loh. Penasaran apa aja jenis copywriting yang dapat meningkatkan penjualan digital? Kuy, kita bahas […]<\/p>","protected":false},"author":9,"featured_media":14852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[358,54,2165,58,34],"class_list":["post-14847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-copywriting","tag-digital-marketing","tag-jenis-copywriting","tag-teknologi","tag-website"],"acf":[],"yoast_head":"\n5 Jenis Copywriting yang Ada Dalam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Sering buat copywriting untuk digital marketing? Sudah tahu belum jika copywriting memiliki banyak jenis copywriting. Penasaran?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alan.co.id\/en\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software house dan Creative Agency Nomor 1 di Indonesia.\" \/>\n<meta property=\"og:description\" content=\"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alan.co.id\/en\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Alan Creative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/alancreativeid\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-13T08:12:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"869\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annisa Adelina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:site\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annisa Adelina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\"},\"author\":{\"name\":\"Annisa Adelina\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4\"},\"headline\":\"5 Jenis Copywriting yang Ada Dalam Digital Marketing\",\"datePublished\":\"2024-09-13T08:12:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\/\/alan.co.id\/#organization\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg\",\"keywords\":[\"copywriting\",\"digital marketing\",\"Jenis copywriting\",\"teknologi\",\"Website\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\",\"url\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\",\"name\":\"5 Jenis Copywriting yang Ada Dalam Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg\",\"datePublished\":\"2024-09-13T08:12:54+00:00\",\"description\":\"Sering buat copywriting untuk digital marketing? Sudah tahu belum jika copywriting memiliki banyak jenis copywriting. Penasaran?\",\"breadcrumb\":{\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg\",\"contentUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg\",\"width\":869,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alan.co.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Jenis Copywriting yang Ada Dalam Digital Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alan.co.id\/#website\",\"url\":\"https:\/\/alan.co.id\/\",\"name\":\"Alan Creative\",\"description\":\"Jasa Aplikasi, Jasa Website dan Konten Media Sosial, dan Jasa Logo & Branding di Indonesia\",\"publisher\":{\"@id\":\"https:\/\/alan.co.id\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alan.co.id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alan.co.id\/#organization\",\"name\":\"Alan Creative\",\"url\":\"https:\/\/alan.co.id\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png\",\"contentUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png\",\"width\":500,\"height\":386,\"caption\":\"Alan Creative\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/alancreativeid\",\"https:\/\/x.com\/alancreativeid\",\"https:\/\/instagram.com\/alancreativeid\",\"https:\/\/tiktok.com\/@alancreativeid\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4\",\"name\":\"Annisa Adelina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g\",\"caption\":\"Annisa Adelina\"},\"sameAs\":[\"http:\/\/alan.co.id\",\"https:\/\/www.linkedin.com\/in\/annisa-adelina-sumadillah-6b5320224\/\"],\"url\":\"https:\/\/alan.co.id\/en\/author\/annisaadelina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Jenis Copywriting yang Ada Dalam Digital Marketing","description":"Sering buat copywriting untuk digital marketing? Sudah tahu belum jika copywriting memiliki banyak jenis copywriting. Penasaran?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alan.co.id\/en\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Software house dan Creative Agency Nomor 1 di Indonesia.","og_description":"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.","og_url":"https:\/\/alan.co.id\/en\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/","og_site_name":"Alan Creative","article_publisher":"https:\/\/facebook.com\/alancreativeid","article_published_time":"2024-09-13T08:12:54+00:00","og_image":[{"width":869,"height":560,"url":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg","type":"image\/jpeg"}],"author":"Annisa Adelina","twitter_card":"summary_large_image","twitter_creator":"@alancreativeid","twitter_site":"@alancreativeid","twitter_misc":{"Written by":"Annisa Adelina","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/"},"author":{"name":"Annisa Adelina","@id":"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4"},"headline":"5 Jenis Copywriting yang Ada Dalam Digital Marketing","datePublished":"2024-09-13T08:12:54+00:00","mainEntityOfPage":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/"},"wordCount":438,"publisher":{"@id":"https:\/\/alan.co.id\/#organization"},"image":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg","keywords":["copywriting","digital marketing","Jenis copywriting","teknologi","Website"],"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/","url":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/","name":"5 Jenis Copywriting yang Ada Dalam Digital Marketing","isPartOf":{"@id":"https:\/\/alan.co.id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg","datePublished":"2024-09-13T08:12:54+00:00","description":"Sering buat copywriting untuk digital marketing? Sudah tahu belum jika copywriting memiliki banyak jenis copywriting. Penasaran?","breadcrumb":{"@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#primaryimage","url":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg","contentUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/09\/1000069210.jpg","width":869,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/alan.co.id\/5-jenis-copywriting-yang-ada-dalam-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alan.co.id\/"},{"@type":"ListItem","position":2,"name":"5 Jenis Copywriting yang Ada Dalam Digital Marketing"}]},{"@type":"WebSite","@id":"https:\/\/alan.co.id\/#website","url":"https:\/\/alan.co.id\/","name":"Alan Creative","description":"Jasa Aplikasi, Jasa Website dan Konten Media Sosial, dan Jasa Logo & Branding di Indonesia","publisher":{"@id":"https:\/\/alan.co.id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alan.co.id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alan.co.id\/#organization","name":"Alan Creative","url":"https:\/\/alan.co.id\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/#\/schema\/logo\/image\/","url":"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png","contentUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png","width":500,"height":386,"caption":"Alan Creative"},"image":{"@id":"https:\/\/alan.co.id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/alancreativeid","https:\/\/x.com\/alancreativeid","https:\/\/instagram.com\/alancreativeid","https:\/\/tiktok.com\/@alancreativeid"]},{"@type":"Person","@id":"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4","name":"Annisa Adelina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g","caption":"Annisa Adelina"},"sameAs":["http:\/\/alan.co.id","https:\/\/www.linkedin.com\/in\/annisa-adelina-sumadillah-6b5320224\/"],"url":"https:\/\/alan.co.id\/en\/author\/annisaadelina\/"}]}},"_links":{"self":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/14847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/comments?post=14847"}],"version-history":[{"count":1,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/14847\/revisions"}],"predecessor-version":[{"id":14856,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/14847\/revisions\/14856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/media\/14852"}],"wp:attachment":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/media?parent=14847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/categories?post=14847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/tags?post=14847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}