{"id":15889,"date":"2024-10-16T16:53:52","date_gmt":"2024-10-16T09:53:52","guid":{"rendered":"https:\/\/alan.co.id\/?p=15889"},"modified":"2024-10-16T16:53:52","modified_gmt":"2024-10-16T09:53:52","slug":"3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/","title":{"rendered":"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu"},"content":{"rendered":"

Halo, Alan Lovers<\/a>! Kamu pasti tahukan apa itu engagement rate? Yap, engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website<\/a> bisnismu. Simpelnya, penting mengukur engagement rate karena merupakan tolak ukur konten. Sebagai pemiliki website bisnis, penting bagi kamu untuk mengetahui seberapa aktifnya pengguna di dalam website kamu.<\/p>\n\n\n\n

Memangnya apa sih alasan penting kita harus mengetahui engagement rate<\/a> website kita? Dilansir dari dailyseo.id<\/a>, berikut beberapa alasan kenapa engagement rate sangat penting.<\/p>\n\n\n\n

1. Tolak ukur performa konten<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Engagement rate dapat menjadi indikator pengukuran seberapa efektif konten kamu. Kamu bisa melihat bagaimanan performa<\/a> konten artikel yang kamu buat, apakah dapat membuat pengujung berlama-lama di website kamu, atau melakukan sebuah tindakan yang kamu inginkan misalnya klik link, komentar, share dan lainnya.<\/p>\n\n\n\n

Dengan memperhatikan engagement rate, kamu juga jadi tahu mana saja konten yabg memiliki performa buruk, dan bisa segera mengambil tindakan. Entah itu melakukan pruning atau membarui konten tersebut.<\/p>\n\n\n\n

2. Tolak ukur kepuasan pelanggan<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Semakin tinggi engagement rate,<\/a> maka semakin baik pula konten kamu dalam memenuhi apa yang pengunjung cari. Begitu sebaliknya, jika engagement rate rendah, artinya ada sesuatu yang salah dalam konten kamu sehingga perlu perbaikan agar dapat sesuai dengan apa yang pengunjung cari.<\/p>\n\n\n\n

Engagement rate yang tinggi mampu mendorong traffic organik<\/a> dan membantu website kamu mendapatkan peringkat teratas di mesin pencari.<\/p>\n\n\n\n

Baca juga: <\/strong>Meningkatkan Engagement dengan Konten Interaktif di Instagram<\/a><\/p>\n\n\n\n

3.  Untuk menganalisis kampanye<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Dengan mengetahui engagement rate, kamu akan jadi lebih mudah untuk menentukan iklan seperti apa yang cocok di website kamu. Aktivitas iklan<\/a>, promosi dan kampanye jadi lebih terarah dan efisien.<\/p>\n\n\n\n

So, itulah alasan pentingnya mengukur engangement rate di website<\/a> kamu. Gimana, kamu sudah menerapkannya belum nih?<\/p>\n\n\n\n

Btw, jika kamu menyukai artikel menarik dan informatif dengan gaya bahasa yang santai, kunjungi website Alan Creative<\/a>. Di sana, kamu akan menemukan banyak artikel yang siap menemanimu. Kabar baiknya, semua bisa diakses secara GRATIS! Jadi, jangan ragu, segera bergabung sekarang!<\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Kamu pasti tahukan apa itu engagement rate? Yap, engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website bisnismu. Simpelnya, penting mengukur engagement rate karena merupakan tolak ukur konten. Sebagai pemiliki website bisnis, penting bagi kamu untuk mengetahui seberapa aktifnya pengguna di dalam website kamu. Memangnya apa sih alasan penting kita harus mengetahui […]<\/p>","protected":false},"author":9,"featured_media":15883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28,26],"tags":[54,2343,2344,58,34],"class_list":["post-15889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-teknologi","tag-digital-marketing","tag-engagement-rate","tag-pentingnya-mengukur-engagement-rate","tag-teknologi","tag-website"],"acf":[],"yoast_head":"\n3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu<\/title>\n<meta name=\"description\" content=\"Engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website bisnismu. Ini alasan penting mengetahui engagement rate website\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alan.co.id\/en\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software house dan Creative Agency Nomor 1 di Indonesia.\" \/>\n<meta property=\"og:description\" content=\"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alan.co.id\/en\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\" \/>\n<meta property=\"og:site_name\" content=\"Alan Creative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/alancreativeid\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-16T09:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"766\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annisa Adelina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:site\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annisa Adelina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\"},\"author\":{\"name\":\"Annisa Adelina\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4\"},\"headline\":\"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu\",\"datePublished\":\"2024-10-16T09:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\/\/alan.co.id\/#organization\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg\",\"keywords\":[\"digital marketing\",\"engagement rate\",\"Pentingnya Mengukur Engagement Rate\",\"teknologi\",\"Website\"],\"articleSection\":[\"Digital Marketing\",\"Teknologi\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\",\"url\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\",\"name\":\"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg\",\"datePublished\":\"2024-10-16T09:53:52+00:00\",\"description\":\"Engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website bisnismu. Ini alasan penting mengetahui engagement rate website\",\"breadcrumb\":{\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage\",\"url\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg\",\"contentUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg\",\"width\":766,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alan.co.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alan.co.id\/#website\",\"url\":\"https:\/\/alan.co.id\/\",\"name\":\"Alan Creative\",\"description\":\"Jasa Aplikasi, Jasa Website dan Konten Media Sosial, dan Jasa Logo & Branding di Indonesia\",\"publisher\":{\"@id\":\"https:\/\/alan.co.id\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alan.co.id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alan.co.id\/#organization\",\"name\":\"Alan Creative\",\"url\":\"https:\/\/alan.co.id\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png\",\"contentUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png\",\"width\":500,\"height\":386,\"caption\":\"Alan Creative\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/alancreativeid\",\"https:\/\/x.com\/alancreativeid\",\"https:\/\/instagram.com\/alancreativeid\",\"https:\/\/tiktok.com\/@alancreativeid\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4\",\"name\":\"Annisa Adelina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g\",\"caption\":\"Annisa Adelina\"},\"sameAs\":[\"http:\/\/alan.co.id\",\"https:\/\/www.linkedin.com\/in\/annisa-adelina-sumadillah-6b5320224\/\"],\"url\":\"https:\/\/alan.co.id\/en\/author\/annisaadelina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu","description":"Engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website bisnismu. Ini alasan penting mengetahui engagement rate website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alan.co.id\/en\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/","og_locale":"en_US","og_type":"article","og_title":"Software house dan Creative Agency Nomor 1 di Indonesia.","og_description":"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.","og_url":"https:\/\/alan.co.id\/en\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/","og_site_name":"Alan Creative","article_publisher":"https:\/\/facebook.com\/alancreativeid","article_published_time":"2024-10-16T09:53:52+00:00","og_image":[{"width":766,"height":627,"url":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg","type":"image\/jpeg"}],"author":"Annisa Adelina","twitter_card":"summary_large_image","twitter_creator":"@alancreativeid","twitter_site":"@alancreativeid","twitter_misc":{"Written by":"Annisa Adelina","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#article","isPartOf":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/"},"author":{"name":"Annisa Adelina","@id":"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4"},"headline":"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu","datePublished":"2024-10-16T09:53:52+00:00","mainEntityOfPage":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/"},"wordCount":319,"publisher":{"@id":"https:\/\/alan.co.id\/#organization"},"image":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage"},"thumbnailUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg","keywords":["digital marketing","engagement rate","Pentingnya Mengukur Engagement Rate","teknologi","Website"],"articleSection":["Digital Marketing","Teknologi"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/","url":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/","name":"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu","isPartOf":{"@id":"https:\/\/alan.co.id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage"},"image":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage"},"thumbnailUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg","datePublished":"2024-10-16T09:53:52+00:00","description":"Engagement rate berhubungan dengan tingkat keterlibatan pengguna pada website bisnismu. Ini alasan penting mengetahui engagement rate website","breadcrumb":{"@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#primaryimage","url":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg","contentUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/10\/1000077469.jpg","width":766,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/alan.co.id\/3-alasan-pentingnya-mengukur-engagement-rate-pada-websitemu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alan.co.id\/"},{"@type":"ListItem","position":2,"name":"3 Alasan Pentingnya Mengukur Engagement Rate pada Websitemu"}]},{"@type":"WebSite","@id":"https:\/\/alan.co.id\/#website","url":"https:\/\/alan.co.id\/","name":"Alan Creative","description":"Jasa Aplikasi, Jasa Website dan Konten Media Sosial, dan Jasa Logo & Branding di Indonesia","publisher":{"@id":"https:\/\/alan.co.id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alan.co.id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alan.co.id\/#organization","name":"Alan Creative","url":"https:\/\/alan.co.id\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/#\/schema\/logo\/image\/","url":"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png","contentUrl":"https:\/\/alan.co.id\/wp-content\/uploads\/2022\/09\/avatar-removebg-preview2.png","width":500,"height":386,"caption":"Alan Creative"},"image":{"@id":"https:\/\/alan.co.id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/alancreativeid","https:\/\/x.com\/alancreativeid","https:\/\/instagram.com\/alancreativeid","https:\/\/tiktok.com\/@alancreativeid"]},{"@type":"Person","@id":"https:\/\/alan.co.id\/#\/schema\/person\/154c7c05a94b3e57ed3cae946365f0e4","name":"Annisa Adelina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alan.co.id\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1cb1b0b062019b810d114da6a140ee5be7386e7483d69d80f0a9d5316871152?s=96&r=g","caption":"Annisa Adelina"},"sameAs":["http:\/\/alan.co.id","https:\/\/www.linkedin.com\/in\/annisa-adelina-sumadillah-6b5320224\/"],"url":"https:\/\/alan.co.id\/en\/author\/annisaadelina\/"}]}},"_links":{"self":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/15889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/comments?post=15889"}],"version-history":[{"count":1,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/15889\/revisions"}],"predecessor-version":[{"id":15894,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/posts\/15889\/revisions\/15894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/media\/15883"}],"wp:attachment":[{"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/media?parent=15889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/categories?post=15889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alan.co.id\/en\/wp-json\/wp\/v2\/tags?post=15889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}