{"id":16105,"date":"2024-10-29T16:53:39","date_gmt":"2024-10-29T09:53:39","guid":{"rendered":"https:\/\/alan.co.id\/?p=16105"},"modified":"2024-10-29T16:53:39","modified_gmt":"2024-10-29T09:53:39","slug":"3-kemungkinan-penyebab-conversion-rate-google-turun","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/3-kemungkinan-penyebab-conversion-rate-google-turun\/","title":{"rendered":"3 Kemungkinan Penyebab Conversion Rate Google Turun"},"content":{"rendered":"<p>Halo, <a href=\"https:\/\/alan.co.id\/en\/\">Alan Lovers!<\/a> Penurunan <em>Conversion Rate<\/em> merupakan masalah bagi kita sebagai pengguna iklan, hal ini bisa terjadi karena adanya masalah dalam strategi pemasaran digital kita. Lalu kira-kira apa penyebab dari <em>Conversion Rate<\/em> di Google mengalami penurunan? yuk kita simak penjelasannya dibawah.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pengertian-conversion-rate\">Pengertian <em>Conversion Rate<\/em>\u00a0<\/h2>\n\n\n\n<p><em>Conversion Rate<\/em> merupakan indikator pemasaran yang mengukur persentase pengunjung situs web yang melakukan aktifitas di dalam web tersebut. Aktivitas itu dapat seperti membeli produk, berlangganan, mengirim email, dan lain sebagainnya. Hal ini sendiri memiliki tujuan untuk mengukur apakah strategi pemasaran digital yang kita gunakan sudah sesuai atau belum.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-penyebab-conversion-rate-google-turun\">Penyebab <em>Conversion Rate<\/em> Google Turun :\u00a0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-relevansi-iklan\">1. Relevansi Iklan<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Alasan yang paling umum ditemukan ialah ketidakcocokan antara iklan dan landing page yang digunakan. Hal ini dapat dilihat jika iklan yang kita janjikan tidak sesuai dengan konten yang ditawarkan di landing page, hal itu memungkinkan audiens akan segera meninggalkan halaman tersebut.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-perubahan-perilaku-pengguna\">2. Perubahan Perilaku Pengguna\u00a0<\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Trend pasar yang semakin berubah seiring waktu dapat menjadi salah satu penyebab turunnya<em> conversion rate<\/em>. Sebagai contoh, jika kompetitor menawarkan hal yang lebih menarik maka bisa saja audiens akan lari ke pihak kompetitor.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-masalah-teknis-pada-situs-atau-landing-page\">3. Masalah Teknis pada Situs atau Landing Page\u00a0<\/h3>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Waktu muat halaman yang lambat, halaman yang tidak responsif di perangkat perangkat seluler atau adanya bug dapat menyebabkan penurunan signifikan dalam <em>conversion rate<\/em>. Audiens yang tidak dapat memuat halaman, pastinya akan meninggalkan dan mencari halaman yang lain. Sehingga, pastikan bahwa situs yang kita miliki dapat berfungsi dengan baik agar dapat mendatangkan banyak audiens.\u00a0<\/p>\n\n\n\n<p>Jadi, dengan memperhatikan faktor-faktor diatas mulai dari relevansi iklan, perubahaan perilaku pengguna dan masalah teknis situs dapat mencegah dari turunnya <em>conversion rate<\/em>. Btw, masih bingung dengan bagaimana cara membuat web dan memasarkannya? tenang aja, <a href=\"https:\/\/alan.co.id\/en\/\">Alan Creative<\/a> hadir untuk membantu kalian. Jadi tunggu apalagi? <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=6281994999444&amp;text&amp;type=phone_number&amp;app_absent=0\">Hubungi kami<\/a> sekarang juga untuk penawaran yang menarik!<\/p>","protected":false},"excerpt":{"rendered":"<p>Halo, Alan Lovers! Penurunan Conversion Rate merupakan masalah bagi kita sebagai pengguna iklan, hal ini bisa terjadi karena adanya masalah dalam strategi pemasaran digital kita. Lalu kira-kira apa penyebab dari Conversion Rate di Google mengalami penurunan? yuk kita simak penjelasannya dibawah.\u00a0 Pengertian Conversion Rate\u00a0 Conversion Rate merupakan indikator pemasaran yang mengukur persentase pengunjung situs web [&hellip;]<\/p>","protected":false},"author":10,"featured_media":16111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28,26],"tags":[2393,54,2182,58],"class_list":["post-16105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-teknologi","tag-conversion-rate-google","tag-digital-marketing","tag-iklan-digital","tag-teknologi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Kemungkinan Penyebab Conversion Rate Google 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