{"id":16167,"date":"2024-10-29T16:55:05","date_gmt":"2024-10-29T09:55:05","guid":{"rendered":"https:\/\/alan.co.id\/?p=16167"},"modified":"2024-10-29T16:55:05","modified_gmt":"2024-10-29T09:55:05","slug":"3-alasan-pelaku-umkm-harus-menggunakan-figital-marketing","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/3-alasan-pelaku-umkm-harus-menggunakan-figital-marketing\/","title":{"rendered":"3 Alasan Pelaku UMKM harus Menggunakan\u00a0 Digital Marketing"},"content":{"rendered":"

Halo, Alan Lovers<\/a>! Kamu punya bisnis UMKM<\/a> yang ingin punya omset sampai ratusan juta? Sudah tahu apa itu\u00a0 digital marketing<\/a> belum? Digital marketing yaitu strategi atau cara-cara yang kita lakukan untuk bisa memperoleh penjualan secara digital<\/a>, sehingga bisnis kita bisa memiliki jangkauan pembeli yang luas.<\/p>\n\n\n\n

Memangnya seberapa penting sih sebuah usaha UMKM harus menggunakan digital maketing dalam bisnis kita? Dilansir dari Bigevo.com<\/a>, berikut beberapa alasan yang harus kita pertimbangkan.<\/p>\n\n\n\n

1. Memperluas jangkauan konsumen<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

UMKM sering kali mengalami kendala dengan keterbatasan geografis, digital marketing<\/a> bisa membantu dalam menjangkau lebih banyak konsumen, tidak lagi terkendala dengan geografis yang ada. Dengan begitu, bisnis kamu akan mendapatkan lebih banyak konsumen baru atau pun memudahkan konsumen lama untuk tetap setiap pada jasa atau produkmu.<\/p>\n\n\n\n

Kemudahan dalam pembeliaan serta beragam akses lain yang ada pada digital marketing, juga akan menjadi nilai tambah bisnis kamu di era digital<\/a> ini. Kamu akan bertahan dalam menghadapi semua tantangan era digital.<\/p>\n\n\n\n

2. Promosi terukur<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

Promosi merupakan salah satu faktor yang dapat meningkatkan penjualan bisnis UMKM. Namun, terkadang jika promosi<\/a> dilakukan dengan cara konvensional, sulit untuk mengukur dengan pasti bagaimana kinerja promosi itu berjalan.<\/p>\n\n\n\n

Berbeda dengan saat menggunakan penjualan digital, kita bisa menggunakan beragam alat analisis yang dapat membantu mengukur kinerja dari promosi yang kita lakukan. Dengan begitu, kita dapat mengevuasi agar strategu pemasaran bisa berjalan efektif sesuai yang kita harapkan.<\/p>\n\n\n\n

Baca juga:<\/strong> Pengertian Digital Marketing, Metode Baru UMKM<\/a><\/p>\n\n\n\n

3. Hemat biaya<\/h2>\n\n\n\n
\"3
Ilustrasi gambar<\/figcaption><\/figure>\n\n\n\n

UMKM sering sulit berkembang karena adanya kendala dalam promosi, camapign dan lainnya, yang tentunya membutuhkan biaya yang lumayan besar. <\/p>\n\n\n\n

Oleh karena itu, pemasaran digital sangat pas untuk membantu usaha UMKM bisa melakukan promosi sesuai dengan kebutuhan dengan harga yang jauh lebih terjangkau. Beberapa platform seperti membuat website, promosi di sosial media, tidak dikenai biaya, alias gratis. Kamu hanya perlu membuat konten yang menarik dan berkualitas.<\/p>\n\n\n\n

Contoh pelaku UMKM yang menerapakan konten menarik untuk menarik konsumen, kamu bisa melihat TikTok Bettersweet by Najlah.<\/p>\n\n\n\n

So, itulah alasan penting strategi digital marketing bagi pelaku UMKM. Kamu setuju gak?<\/p>\n\n\n\n

Btw, buat kamu yang sedang mencari website yang menyediakan artikel informatif secara gratis, kamu harus banget berkunjung ke website Alan Creative<\/a>. Yap! Di sana ada banyak sekali artikel menarik mulai dari teknologi, digital marketing hingga sosial media yang pas untuk menemani belajar seru. So, tunggu apa lagi besty, buruan berkunjung sekarang…<\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Kamu punya bisnis UMKM yang ingin punya omset sampai ratusan juta? Sudah tahu apa itu\u00a0 digital marketing belum? Digital marketing yaitu strategi atau cara-cara yang kita lakukan untuk bisa memperoleh penjualan secara digital, sehingga bisnis kita bisa memiliki jangkauan pembeli yang luas. Memangnya seberapa penting sih sebuah usaha UMKM harus menggunakan digital […]<\/p>","protected":false},"author":9,"featured_media":16169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28,26],"tags":[54,2414,52,58,34],"class_list":["post-16167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-teknologi","tag-digital-marketing","tag-pelaku-umkm-harus-menggunakan-digital-marketing","tag-strategi-marketing","tag-teknologi","tag-website"],"acf":[],"yoast_head":"\n3 Alasan Pelaku UMKM harus Menggunakan Digital Marketing<\/title>\n<meta name=\"description\" content=\"Digital marketing yaitu cara yang kita gunakan untuk dapat penjualan secara digital. 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