{"id":17986,"date":"2024-12-19T15:22:20","date_gmt":"2024-12-19T08:22:20","guid":{"rendered":"https:\/\/alan.co.id\/?p=17986"},"modified":"2024-12-19T15:34:41","modified_gmt":"2024-12-19T08:34:41","slug":"benarkah-gen-z-menyukai-iklan-yang-tepat-sasaran-ini-jawabanya","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/benarkah-gen-z-menyukai-iklan-yang-tepat-sasaran-ini-jawabanya\/","title":{"rendered":"Benarkah Gen Z Menyukai Iklan yang Tepat Sasaran? Ini Jawabanya"},"content":{"rendered":"

Halo, Alan Lovers!<\/a> Generasi Z atau yang biasa kita sebut sebagai Gen Z merupakan orang-orang yang lahir antara tahun 1997 sampai 2012. Generasi ini sendiri telah tumbuh di era digital, yang membuat mereka menjadi target iklan yang relevan sesuai dengan minat mereka. Namun, benarkah gen Z menyukai iklan yang tepat sasaran? dilansir dari berbagai sumber berikut penjelasannya.\u00a0<\/p>\n\n\n\n

3 Bukti Generasi Z Menyukai Iklan Tepat Sasaran<\/h2>\n\n\n\n

1. Gen Z Menerima Iklan Tepat Sasaran<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ilustrasi gambar<\/em><\/p>\n\n\n\n

    <\/ol>\n\n\n\n

    Generasi Z cenderung lebih nyaman dengan iklan yang tepat sasaran<\/a> dibandingkan dengan generasi lainnya. Penelitian yang dilakukan oleh Tinuiti menunjukkan bahwa mereka tiga kali lebih mungkin mengizinkan adanya pelacakan, terutama jika disertai promosi seperti fitur App Tracking Transparency dari Apple<\/em>. Sekitar 37% Generasi Z bersedia atau mengizinkan pelacakan demi iklan yang relevan, sementara gen selanjutnya cenderung menolaknya untuk menjaga privasi.<\/p>\n\n\n\n

    2. Pengaruh Media Sosial yang Tinggi\u00a0<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Ilustrasi gambar<\/em><\/p>\n\n\n\n

      <\/ol>\n\n\n\n

      Gen Z sendiri diketahui dapat membeli produk dalam kurun waktu satu tahun terakhir setelah mendapatkan rekomendasi dari seorang influencer. <\/em>Oleh karena itu, peran influencer <\/em>menjadi sangat penting bagi mereka, karena dapat menjadi rujukan terpercaya.<\/p>\n\n\n\n

      3. Gen Z Menggunakan Tempat Belanja yang Berbeda-beda<\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Ilustrasi gambar<\/em><\/p>\n\n\n\n

        <\/ol>\n\n\n\n

        Karena tumbuh bersama digital, membuat gen Z banyak menggunakan media sosia untuk memperluas pengalaman mereka dalam berbelanja. Gen Z sendiri diketahui cenderung meneliti mereka di sosial media ketika mereka berada di dalam toko. Terlebih dengan hadirnya platform TikTok yang meningkatkan kesadaran di kalangan konsumen muda.<\/p>\n\n\n\n

        Dari penjelasan diatas maka dapat disimpulkan bahwa gen Z cenderung akan meneliti produk atau jasa sebelum mereka membelinya. Maka tidak heran jika gen Z menjadikan media sosial sebagai tempat favorit mereka dalam menemukan produk baru.\u00a0<\/p>\n\n\n\n

        Jika kamu ingin membaca artikel menarik lainya mengenai perkembangan teknologi, media sosial hingga digital marketing<\/em><\/a>? kamu dapat mengunjungi website Alan Creative!<\/a> Temukan artikel informatif dan inspiratif<\/a> untuk menambah wawasan kalian. Jadi tunggu apa lagi? Segera kunjungi website kami sekarang juga!<\/a><\/p>\n\n\n\n

        Baca Juga: Apa Penyebab TikTok Disukai Generasi Z?<\/a><\/strong><\/p>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        Halo, Alan Lovers! Generasi Z atau yang biasa kita sebut sebagai Gen Z merupakan orang-orang yang lahir antara tahun 1997 sampai 2012. Generasi ini sendiri telah tumbuh di era digital, yang membuat mereka menjadi target iklan yang relevan sesuai dengan minat mereka. Namun, benarkah gen Z menyukai iklan yang tepat sasaran? dilansir dari berbagai sumber […]<\/p>","protected":false},"author":10,"featured_media":18006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[2091],"class_list":["post-17986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-generasi-z"],"acf":[],"yoast_head":"\nGen Z Suka Iklan yang Tepat Sasaran? 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