{"id":18093,"date":"2024-12-24T15:27:55","date_gmt":"2024-12-24T08:27:55","guid":{"rendered":"https:\/\/alan.co.id\/?p=18093"},"modified":"2024-12-24T15:27:56","modified_gmt":"2024-12-24T08:27:56","slug":"3-hal-penting-untuk-dipahami-marketer-sebelum-transformasi-digital","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/3-hal-penting-untuk-dipahami-marketer-sebelum-transformasi-digital\/","title":{"rendered":"3 Hal Penting untuk Dipahami Marketer Sebelum Transformasi Digital"},"content":{"rendered":"<p>Halo, <a href=\"https:\/\/alan.co.id\/en\/\">Alan Lovers! <\/a>Transformasi digital telah menjadi kebutuhan bagi bisnis di era modern ini. Akan tetapi bagi para marketer, memahami inti dari <a href=\"https:\/\/alan.co.id\/en\/pentingnya-interaktif-marketing-di-era-digital\/\">transformasi digital<\/a> merupakan langkah pertama yang tak boleh dilewatkan. Sebagai marketer, kalian dapat menggunakan bantuan berbagai platform untuk memperoleh data sebagai preferensi atas perilaku konsumen. Untuk itu yuk simak 3 hal penting yang harus dipahami marketer sebelum bertransformasi ke dunia digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-menetapkan-strategi-dan-target-yang-selaras-untuk-transformasi-digital\">1. Menetapkan Strategi dan Target yang Selaras untuk Transformasi Digital\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"626\" src=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-300.png\" alt=\"\" class=\"wp-image-18101\" srcset=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-300.png 626w, https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-300-300x300.png 300w, https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-300-150x150.png 150w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ilustrasi Gambar<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Sebelum memutuskan untuk melakukan transformasi digital, kita sebagai marketer perlu memiliki strategi yang jelas dan juga terarah. Hal itu sangat penting karena, transformasi digital tak hanya menggunakan teknologi baru, namun juga akan melibatkan budaya dan proses bisnis. Oleh karena itu, kita perlu mempersiapkan strategi yang matang agar terhindar dari hambatan dan menghasilkan hasil yang optimal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-merancang-tim-yang-handal-untuk-transformasi-digital\">2. Merancang Tim yang Handal untuk Transformasi Digital\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"367\" src=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-301.png\" alt=\"\" class=\"wp-image-18102\" srcset=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-301.png 626w, https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-301-300x176.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ilustrasi Gambar<\/em><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Tak hanya menjadi tanggung jawab satu orang, namun transformasi digital menjadi tanggung jawab bagi satu tim yang solid. Oleh karena itu, penting bagi marketer untuk membagun tim yang memiliki keahlian dalam bidang teknologi, pemasaran dan juga bisnis.<\/p>\n\n\n\n<p>Dengan memiliki tim yang kompeten, proses transformasi digital nantinya akan berjalan lancar dan mendapatkan hasil yang sesuai dengan target. Kamu juga dapat melibatkan karyawan untuk membuat kebersamaan dan pemahaman yang baik akan transformasi digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-menyelaraskan-semua-kanal-pemasaran-dalam-proses-transformasi-digital\">3. Menyelaraskan Semua Kanal Pemasaran dalam Proses Transformasi Digital<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"626\" src=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-302.png\" alt=\"\" class=\"wp-image-18103\" srcset=\"https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-302.png 626w, https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-302-300x300.png 300w, https:\/\/alan.co.id\/wp-content\/uploads\/2024\/12\/image-302-150x150.png 150w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ilustrasi Gambar<\/em><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Melakukan transformasi digital berarti melibatkan integrasi dari seluruh media pemasaran baik secara <em>offline<\/em> maupun<em> online<\/em>. Sebagai marketer, penting bagi kita untuk memastikan bahwa seluruh media ini terhubung dengan baik dan saling mendukung satu sama lain. dengan demikian, pengalaman pelanggan dapat kita tingkatkan dan pesan pemasaran nantinya dapat disampaikan secara konsisten di berbagai media.<\/p>\n\n\n\n<p>Itu dia beberapa hal yang perlu kamu perhatikan sebelum bertransformasi digital. Untuk menghasilkan hasil yang optimal, marketer harus memanfaatkan data yang tersedia agar menambah wawasan dan performa kampanye nantinya.<\/p>\n\n\n\n<p>Buat kamu yang sedang mencari jasa pembuatan <a href=\"https:\/\/alan.co.id\/en\/layanan\/\">logo dan branding kit<\/a> dengan pengalaman terpercaya, <a href=\"https:\/\/alan.co.id\/en\/\">Alan Creative <\/a>adalah pilihan yang tepat! Kami telah <a href=\"https:\/\/alan.co.id\/en\/klien\/\">bekerja sama dengan berbagai brand<\/a> dan <a href=\"https:\/\/alan.co.id\/en\/portofolio\/\">memberikan hasil yang optimal<\/a>. Jadi tunggu apa lagi?<a href=\"https:\/\/api.whatsapp.com\/send\/?phone=6281994999444&amp;text&amp;type=phone_number&amp;app_absent=0\"> Hubungi kami untuk\u00a0 mendapatkan penawaran menarik!<\/a><\/p>\n\n\n\n<p>Baca Juga: <a href=\"https:\/\/alan.co.id\/en\/%e2%81%a0strategi-pemasaran-online-untuk-bisnis-pemula-di-dunia-digital\/\">\u2060Strategi Pemasaran Online untuk Bisnis Pemula di Dunia Digital<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Halo, Alan Lovers! Transformasi digital telah menjadi kebutuhan bagi bisnis di era modern ini. Akan tetapi bagi para marketer, memahami inti dari transformasi digital merupakan langkah pertama yang tak boleh dilewatkan. Sebagai marketer, kalian dapat menggunakan bantuan berbagai platform untuk memperoleh data sebagai preferensi atas perilaku konsumen. Untuk itu yuk simak 3 hal penting yang [&hellip;]<\/p>","protected":false},"author":10,"featured_media":18100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[54,52,3061,3062],"class_list":["post-18093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-strategi-marketing","tag-strategi-transformasi-digital","tag-transformasi-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Hal Penting bagi Marketer menuju Transformasi Digital<\/title>\n<meta name=\"description\" content=\"Transformasi digital telah menjadi kebutuhan bisnis di era modern. 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