{"id":18865,"date":"2025-03-24T16:05:33","date_gmt":"2025-03-24T09:05:33","guid":{"rendered":"https:\/\/alan.co.id\/?p=18865"},"modified":"2025-03-24T16:05:35","modified_gmt":"2025-03-24T09:05:35","slug":"intip-resep-rahasia-sukses-bisnis-kuliner-di-media-sosial","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/intip-resep-rahasia-sukses-bisnis-kuliner-di-media-sosial\/","title":{"rendered":"Intip Resep Rahasia Sukses Bisnis Kuliner di Media Sosial!"},"content":{"rendered":"

Halo, Alan Lovers! <\/a>Tahu enggak sih kalau sekarang Bisnis Kuliner sukses itu karena punya banyak faktor, nah, salah satunya itu mereka bisa terkenal karena produk mereka viral di media sosial. Memang, di era digital sekarang banyak pembisnis yang menargetkan media sosial sebagai lahan untuk bangun branding dan promosi agar produk mereka laku keras. Untuk itu, punya bisnis kuliner yang enak aja nggak cukup! Kalau mau laris manis, kamu harus pintar memanfaatkan media sosial yang ada. Tapi tenang, kita enggak bakal bahas cara yang biasa-biasa aja. Ini dia trik antimainstream <\/a>yang bisa bikin bisnis kamu naik level!<\/p>\n\n\n

\n
\"Bisnis
Bisnis Kuliner | Source pict: Unsplash<\/figcaption><\/figure>\n<\/div>\n\n\n

1. Bikin \u201cDrama\u201d yang Menggugah Rasa<\/strong><\/h2>\n\n\n\n

Serius, orang-orang suka cerita! Coba deh ceritakan perjalanan bisnis kamu dengan gaya storytelling. Misalnya, “Dulu jualan dari gerobak, sekarang punya restoran hits!” atau “Rahasia bumbu turun-temurun yang bikin pelanggan ketagihan!”. Jangan ragu kasih sentuhan emosional biar audiens merasa terhubung.<\/p>\n\n\n\n

Kalau kalian lihat di TikTok, banyak kuliner yang memperkenalkan produk <\/a>mereka dengan gaya storytelling seperti kenapa sih brand mereka namanya \u2018Ini\u2019? mereka menceritakan filosofi dan isnpirasinya. Kalian juga coba ceritakan ya!<\/p>\n\n\n\n

2. Live Cooking Challenge, Kenapa Nggak?<\/strong><\/h2>\n\n\n\n

Bosan cuma posting foto makanan? Coba bikin live cooking challenge di Instagram atau TikTok. Misalnya, ajak followers menentukan menu spesial atau tantang mereka masak dengan bahan yang unik. Selain seru, ini bikin engagement naik drastic, lho! Misal kamu polling di Instagram<\/a> agar netizen memilih untuk menentukan kamu harus masak apa hari ini? Jawaban mereka yang menentukan makanan apa yang kamu buat di live cooking.<\/p>\n\n\n\n

3. Kolaborasi Sama \u201cMusuh\u201d<\/strong><\/h2>\n\n\n\n

Biasanya, bisnis kuliner <\/a>saingan dianggap rival. Tapi gimana kalau justru kolaborasi? Misalnya, warung ayam geprek kerja sama dengan kedai kopi buat menu spesial! Ini bisa memperluas pasar dan bikin pelanggan penasaran karena merasa aneh kok bisa ayam geprek dipasangkan dengan kopi, apa akan baik-baik saja? Itu yang bikin orang-orang penasaran padahal jika dikunjungi kamu bisa bebas memilih minuman apa yang kamu butuhkan.<\/p>\n\n\n\n

Baca Ini: Pentingnya Konten Media Sosial Untuk Bisnis Kalian<\/a><\/p>\n\n\n

\n
\"\"
Bisnis Kuliner | Source pict: Unsplash<\/figcaption><\/figure>\n<\/div>\n\n\n

4. Gunakan Jasa Influencer Mini<\/strong><\/h2>\n\n\n\n

Nggak harus endorse seleb mahal, kok! Gunakan micro-influencer yang punya followers loyal di niche makanan. Mereka lebih autentik dan sering kali punya engagement lebih tinggi. Plus, budget-nya lebih bersahabat! Akan tetapi, jika kamu merasa budget-nya belum bersahabat juga, Cobain deh untuk pakai jasa promosi dari agensi <\/a>tertentu.<\/p>\n\n\n\n

5. Pakai \u201cKode Rahasia\u201d untuk Pelanggan Setia<\/strong><\/h2>\n\n\n\n

Siapa yang nggak suka kejutan? Coba kasih kode rahasia di caption atau story untuk diskon spesial. Misalnya, \u201cKetik \u2018SATEENAK\u2019 di DM buat dapetin diskon 10% hari ini!\u201d. Dijamin followers makin penasaran dan interaksi meningkat. Siapa yang tidak akan tergoda dengan diskon yang bisa menghemat budget mereka? Orang-orang berbondong mendapatkan diskon untuk bisa makan enak dan perut kenyang.<\/p>\n\n\n\n

6. Manfaatkan Tren, Tapi dengan Twist!<\/strong><\/h2>\n\n\n\n

Ikuti tren makanan viral, tapi jangan cuma ikut-ikutan. Misalnya, kalau tren croffle lagi hits, buat versi unik seperti “croffle sambal matah” atau “croffle isi daging rendang”. Dengan begitu, brand kamu bisa tetap relevan tapi tetap punya ciri khas. Bisa kamu padu padankan dengan produk unggulan kamu<\/a> yang lainnya, tapi pastikan rasa tetap enak ya biar tidak terlalu maksa.<\/p>\n\n\n\n

Nah, itu dia beberapa trik antimainstream yang bisa bikin bisnis kuliner kamu makin dikenal di media sosial. Ada banyak cara untuk bisa membangun branding dan promosi di media sosial. Tapi kalau kamu punya bisnis kuliner namun masih bingung mau mulai dari mana, Alan Creative<\/a> siap bantu! Dari strategi digital marketing, konten kreatif, sampai pengelolaan media sosial, semua bisa kita handle<\/a>. Yuk, buat bisnis kamu viral sekarang juga!<\/a><\/p>\n\n\n\n

Baca Juga: Pentingnya Konten Media Sosial Untuk Bisnis Kalian<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Tahu enggak sih kalau sekarang Bisnis Kuliner sukses itu karena punya banyak faktor, nah, salah satunya itu mereka bisa terkenal karena produk mereka viral di media sosial. Memang, di era digital sekarang banyak pembisnis yang menargetkan media sosial sebagai lahan untuk bangun branding dan promosi agar produk mereka laku keras. Untuk itu, […]<\/p>","protected":false},"author":11,"featured_media":19355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28,2373,27],"tags":[3262,3384,3405,3350,52],"class_list":["post-18865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-pemasaran","category-social-media","tag-bisnis-kuliner","tag-cara-bikin-konten-media-sosial","tag-cara-sukses-bangun-bisnis-kuliner","tag-strategi-bangun-branding","tag-strategi-marketing"],"acf":[],"yoast_head":"\nIntip Resep Rahasia Sukses Bisnis Kuliner di Media Sosial!<\/title>\n<meta name=\"description\" content=\"Mau bisnis kuliner kamu viral di media sosial? Trik antimainstream ini! 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