{"id":23019,"date":"2025-06-23T13:57:30","date_gmt":"2025-06-23T06:57:30","guid":{"rendered":"https:\/\/alan.co.id\/?p=23019"},"modified":"2025-06-23T13:57:31","modified_gmt":"2025-06-23T06:57:31","slug":"strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/","title":{"rendered":"Strategi Digital Marketing Buat UMKM Biar Nggak Kalah Saing!"},"content":{"rendered":"<p>Halo, <a href=\"http:\/\/alan.co.id\/en\/\">Alan Lovers!<\/a> Kamu para pelaku UMKM yaang sedang merintis bisnis kecil-kecilan? Mau penjualan kamu laris? Yuk, cobain strategi digital marketing yang bisa banget bikin penjualan kamu laris manis dengan hanya membuat konten, edit, upload, dan dapetin banyak views. Akan tetapi, bukan hanya sekadar posting saja lho, ada beberapa <a href=\"https:\/\/alan.co.id\/en\/strategi-umkm-desa-memulai-bisnis-di-marketplace\/\">strategi juga yang harus diterapkan sebelum kamu<\/a> mengupload konten. Apa saja itu? Yuk, simak penjelasan berikut ini biar kamu makin paham!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/03\/showing-cart-trolley-shopping-online-sign-graphic-1-1024x683.jpg\" alt=\"\" class=\"wp-image-19593\" style=\"width:468px;height:auto\" \/><figcaption class=\"wp-element-caption\">UMKM desa | SOurce pict: Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-mulai-dari-bangun-identitas-digital\"><strong>1. Mulai dari Bangun Identitas Digital<\/strong><\/h2>\n\n\n\n<p>Langkah pertama, yaitu bikin orang bisa menemukan kamu di internet. Buat dulu akun media sosial (Instagram, Facebook, TikTok) dan pastikan semua profil terlihat profesional. Nama usahanya juga harus jelas, bio-nya singkat tapi informatif, ada nomor kontak, dan kalau bisa, ada link ke WhatsApp atau katalog online.<\/p>\n\n\n\n<p>Kalau memungkinkan, <a href=\"https:\/\/alan.co.id\/en\/gila-facebook-masih-lebih-laris-dari-instagram\/\">punya website juga jadi nilai tambah.<\/a> Website bikin usaha kamu kelihatan lebih kredibel, apalagi kalau kamu jualan produk yang butuh detail lebih lengkap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-kenali-target-pasar-dengan-baik\"><strong>2. Kenali Target Pasar dengan Baik<\/strong><\/h2>\n\n\n\n<p>Sebelum bikin konten, penting banget buat tahu siapa target pasarmu. Misalnya, kamu jualan kopi susu <a href=\"https:\/\/alan.co.id\/en\/ngonten-terus-tapi-nggak-boom-telusuri-masalahnya\/\">kekinian target kamu mungkin anak muda<\/a>, mahasiswa, atau pekerja kantoran. Dari sini, kamu bisa tentuin gaya bahasa, warna visual, sampai jam posting yang paling tepat.<\/p>\n\n\n\n<p>Dengan memahami target pasar, kamu nggak asal bikin konten. Semua yang kamu upload bakal lebih nyambung dan relevan buat mereka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-manfaatkan-konten-untuk-edukasi-dan-hiburan\"><strong>3. Manfaatkan Konten untuk Edukasi dan Hiburan<\/strong><\/h2>\n\n\n\n<p>Konten bukan cuma soal jualan. Justru, terlalu sering promosi bisa bikin orang bosan. Coba sesekali kasih konten edukatif, misalnya tips menyimpan produk biar awet, fakta unik seputar bahan baku, atau cerita di balik usaha kamu.<\/p>\n\n\n\n<p>Bisa juga bikin konten hiburan ringan seperti video lucu seputar pelanggan, tren audio TikTok, atau <a href=\"https:\/\/alan.co.id\/en\/cuan-besar-intip-rahasia-sukses-social-media-marketing-agency\/\">tantangan yang relate sama produk kamu.<\/a> Konten yang menyenangkan punya peluang lebih besar buat dibagikan dan menjangkau audiens baru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-pakai-fitur-gratis-yang-ada\"><strong>4. Pakai Fitur Gratis yang Ada<\/strong><\/h2>\n\n\n\n<p>Digital marketing nggak selalu harus bayar mahal. Banyak banget fitur gratis yang bisa dimaksimalkan. Google Bisnisku, misalnya, bisa bantu usaha kamu muncul di pencarian Google dan Google Maps. Penting banget buat bisnis lokal.<\/p>\n\n\n\n<p>Di Instagram dan TikTok, kamu juga bisa manfaatkan fitur Reel, Story, dan Live buat memperluas jangkauan konten. Konsisten aja dulu, nanti algoritma bakal bantu dorong kontenmu ke lebih banyak orang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-mulai-pasang-iklan-tapi-pelan-pelan\"><strong>5. Mulai Pasang Iklan, Tapi Pelan-Pelan<\/strong><\/h2>\n\n\n\n<p>Kalau udah punya modal lebih, nggak ada salahnya coba pasang iklan. Mulai dari yang kecil dulu, misalnya Rp20.000 per hari buat promosiin satu produk di Instagram. Tes dan lihat hasilnya. Dari situ kamu bisa <a href=\"https:\/\/alan.co.id\/en\/keunggulan-menggunakan-jasa-agency-dalam-pengolahan-seo\/\">belajar mana konten yang efektif dan mana yang perlu diperbaiki.<\/a><\/p>\n\n\n\n<p>UMKM juga bisa bersinar di dunia digital asal punya strategi yang jelas dan niat buat konsisten. Nggak perlu takut saingan sama brand besar. Justru dengan sentuhan personal dan pendekatan yang lebih dekat, UMKM bisa punya tempat spesial di hati pelanggan.<\/p>\n\n\n\n<p>Nah, sekarang kamu sudah tahu kan strategi digital marketing apa yang bisa banget bantu konten kamu naik? Yuk, coba terapkan dan bikin konten kamu viral hingga produk kamu bisa trending juga. Pelan-pelan tapi pasti bisnis UMKM bakal terkenal, asalkan jangan lupa berusaha dan terus meningkatkan kualitas produknya.<\/p>\n\n\n\n<p>Buat kamu yang lagi mencari pembuatan konten dengan kualitas yang nggak kaleng-kaleng, coba tengok <a href=\"https:\/\/wa.me\/6281994999444\">Alan Creative sekarang juga! Di sana terdapat layanan yang bisa banget bikin bisnis kamu berkembang, dimulai dari layanan pembuatan konten, desain visual, hingga strategi marketingnya. Tunggu apalagi? Yuk, segera hubungi Alan Creative sekarang juga!<\/a><\/p>\n\n\n\n<p>Baca juga: <a href=\"https:\/\/alan.co.id\/en\/strategi-umkm-desa-memulai-bisnis-di-marketplace\/\">Strategi UMKM Desa Memulai Bisnis di Marketplace<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Halo, Alan Lovers! Kamu para pelaku UMKM yaang sedang merintis bisnis kecil-kecilan? Mau penjualan kamu laris? Yuk, cobain strategi digital marketing yang bisa banget bikin penjualan kamu laris manis dengan hanya membuat konten, edit, upload, dan dapetin banyak views. Akan tetapi, bukan hanya sekadar posting saja lho, ada beberapa strategi juga yang harus diterapkan sebelum [&hellip;]<\/p>","protected":false},"author":11,"featured_media":19590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[4740,4739,4742,4738,4741],"class_list":["post-23019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-bisnis-untuk-umkm","tag-strategi-bisnis-umkm","tag-strategi-bisnis-usaha-kecil","tag-strategi-digital-marketing-untuk-umkm","tag-tips-marketing-untuk-umkm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategi Digital Marketing Buat UMKM Biar Nggak Kalah Saing!<\/title>\n<meta name=\"description\" content=\"UMKM bisa bersinar! Strategi digital marketing efektif mulai dari bangun identitas digital, kenali target pasar, hingga optimalkan konten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alan.co.id\/en\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software house dan Creative Agency Nomor 1 di Indonesia.\" \/>\n<meta property=\"og:description\" content=\"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alan.co.id\/en\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\" \/>\n<meta property=\"og:site_name\" content=\"Alan Creative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/alancreativeid\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T06:57:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T06:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/03\/shopping-online-shopaholics-e-commerce-e-shopping-concept-scaled-e1750061788236.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tri Ramadani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:site\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tri Ramadani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\"},\"author\":{\"name\":\"Tri Ramadani\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/255a93c547dee3d1fdd713a1b8f15eba\"},\"headline\":\"Strategi Digital Marketing Buat UMKM Biar Nggak Kalah Saing!\",\"datePublished\":\"2025-06-23T06:57:30+00:00\",\"dateModified\":\"2025-06-23T06:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\/\/alan.co.id\/#organization\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/03\/shopping-online-shopaholics-e-commerce-e-shopping-concept-scaled-e1750061788236.jpg\",\"keywords\":[\"Bisnis Untuk UMKM\",\"Strategi Bisnis UMKM\",\"strategi bisnis usaha kecil\",\"Strategi DIgital Marketing untuk UMKM\",\"Tips Marketing untuk UMKM\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\",\"url\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/\",\"name\":\"Strategi Digital Marketing Buat UMKM Biar Nggak Kalah Saing!\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alan.co.id\/strategi-digital-marketing-buat-umkm-biar-nggak-kalah-saing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/03\/shopping-online-shopaholics-e-commerce-e-shopping-concept-scaled-e1750061788236.jpg\",\"datePublished\":\"2025-06-23T06:57:30+00:00\",\"dateModified\":\"2025-06-23T06:57:31+00:00\",\"description\":\"UMKM bisa bersinar! 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