{"id":23889,"date":"2025-08-29T12:40:42","date_gmt":"2025-08-29T05:40:42","guid":{"rendered":"https:\/\/alan.co.id\/?p=23889"},"modified":"2025-08-29T12:40:43","modified_gmt":"2025-08-29T05:40:43","slug":"apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu\/","title":{"rendered":"Apa Itu Formula 4cs dalam Copywriting? Yuk, Cari Tahu!"},"content":{"rendered":"<p>Halo,<a href=\"http:\/\/alan.co.id\/en\/\"> Alan Lovers!<\/a> Kalian tahu tidak sih kalau ada salah satu formula copywriting yang wajib banget kamu ketahui? Formula itu bernama 4cs. Kira-kira bagaimana ya cara memakai formula ini? Singkatnya, 4Cs ini membantu tulisan jadi lebih tajam, meyakinkan, dan gampang dimengerti. Nah, untuk tahu lebih lanjutnya lebih baik simak yuk penjelasan berikut ini!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/05\/man-trading-browsing-online-stock-investments-night-1024x683.jpg\" alt=\"\" class=\"wp-image-22251\" style=\"width:505px;height:auto\" \/><figcaption class=\"wp-element-caption\">Strategi | Source pict by Freepik<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-clear-jelas\">1. Clear (Jelas)<\/h2>\n\n\n\n<p>Pembaca nggak punya waktu loh buat nebak-nebak maksud kamu. Makanya, bagian pertama dari 4Cs adalah kejelasan. Tulis pesan yang langsung to the point, <a href=\"https:\/\/alan.co.id\/en\/tips-membuat-meta-description-yang-mendorong-pengunjung\/\">hindari kata-kata yang bikin orang bingung. <\/a>Misalnya kamu jual kop hitam, daripada bilang:<\/p>\n\n\n\n<p><em>\u201cRasakan kenikmatan rasa klasik yang akan mengubah perspektif pagi Anda.\u201d<\/em><\/p>\n\n\n\n<p>Coba sederhanakan, <em>\u201cKopi hitam, bikin pagi kamu melek seketika.\u201d<\/em><\/p>\n\n\n\n<p>Bedanya? Yang pertama indah, tapi bikin mikir. Yang kedua langsung nyampe ke otak pembaca, jelas apa yang dijual dan manfaatnya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-concise-ringkas\">2. Concise (Ringkas)<\/h2>\n\n\n\n<p>Ringkas bukan berarti pelit kata ya, tapi setiap kata harus punya tujuan. Dalam copywriting, terlalu banyak basa-basi itu bisa <a href=\"https:\/\/alan.co.id\/en\/apa-itu-google-sge-search-generative-experience\/\">bikin pembaca kabur sebelum sampai ke inti.<\/a> Bayangkan nih kamu bikin iklan diskon. Kamu nulis gini,<\/p>\n\n\n\n<p><em>\u201cDalam rangka menyambut bulan penuh kebahagiaan dan momen spesial ini, kami memberikan penawaran khusus bagi Anda semua yang ingin menikmati produk-produk pilihan kami dengan harga terbaik.\u201d<\/em><\/p>\n\n\n\n<p>Lebih baik, <em>\u201cDiskon hingga 50% untuk semua produk bulan ini. Buruan!\u201d<\/em><\/p>\n\n\n\n<p>Ringkas dan lebih cepat masuk ke otak pembaca, dan lebih kecil kemungkinan mereka pindah ke konten lain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-compelling-meyakinkan\">3. Compelling (Meyakinkan)<\/h2>\n\n\n\n<p>Kalau sudah jelas dan ringkas, sekarang saatnya bikin pembaca tertarik. Bagian ini soal memicu rasa penasaran atau membuat mereka <a href=\"https:\/\/alan.co.id\/en\/strategi-umkm-desa-memulai-bisnis-di-marketplace\/\">merasa butuh produk\/layanan kamu.<\/a> Bisa pakai kata-kata yang memancing rasa takut ketinggalan (FOMO), menunjukkan manfaat, atau menonjolkan keunikan produk. Contohnya, <em>\u201cStok tinggal 10 paket, jangan sampai kehabisan!\u201d<\/em><\/p>\n\n\n\n<p>atau, <em>\u201cRasakan kulit lembut hanya dalam 7 hari.\u201d<\/em><\/p>\n\n\n\n<p>Kalimat seperti ini nggak cuma memberitahu, tapi juga mendorong pembaca buat segera bertindak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-credible-dapat-dipercaya\">4. Credible (Dapat Dipercaya)<\/h2>\n\n\n\n<p>Pembaca sekarang itu pintar. Mereka nggak mau asal percaya kalau nggak ada bukti. Makanya, tambahkan elemen yang <a href=\"https:\/\/alan.co.id\/en\/bagaimana-cara-membuat-iklan-video-yang-menarik-untuk-bisnis-ramadan\/\">bikin iklan kamu terlihat kredibel.<\/a> Bisa berupa testimoni, data, sertifikasi, atau jaminan. Misalnya, <em>\u201cDipercaya 10.000+ pelanggan sejak 2015.\u201d<\/em> <\/p>\n\n\n\n<p>atau, <em>\u201c100% uang kembali kalau tidak puas dalam 7 hari.\u201d<\/em><\/p>\n\n\n\n<p>Bukti konkret bikin pembaca lebih yakin dan mengurangi keraguan mereka untuk mencoba.<\/p>\n\n\n\n<p>Formula 4Cs itu Clear, Concise, Compelling, Credible, ibarat resep yang bisa bikin copywriting lebih efektif. Jelas biar orang paham, ringkas biar nggak bertele-tele, meyakinkan biar pembaca tertarik, dan terpercaya biar mereka yakin untuk beli. Kalau semua unsur ini ada di tulisan kamu, peluang iklan kamu dibaca sampai akhir dan bahkan menghasilkan penjualan bakal jauh lebih besar.<\/p>\n\n\n\n<p>Buat kamu yang lagi nyari pembuatan konten, coba deh tengok Alan Creative. Di sana kamu bisa banget menemukan layanan-layanan yang dapat membuat bisnis kamu berkembang dengan pesat. Dimulai dari layanan pembuatan konten, aplikasi, website, hingga strategi marketing. <a href=\"https:\/\/wa.me\/6281994999444\">Lengkap, komplit, dan pastinya berkualitas. Tunggu apalagi? Yuk, hubungi Alan Creative sekarang juga.<\/a><\/p>\n\n\n\n<p>Baca juga: <a href=\"https:\/\/alan.co.id\/en\/brand-awareness-itu-apa-sih-ini-penjelasan-gampangnya\/\">Brand Awareness itu Apa Sih? Ini Penjelasan Gampangnya<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Halo, Alan Lovers! Kalian tahu tidak sih kalau ada salah satu formula copywriting yang wajib banget kamu ketahui? Formula itu bernama 4cs. Kira-kira bagaimana ya cara memakai formula ini? Singkatnya, 4Cs ini membantu tulisan jadi lebih tajam, meyakinkan, dan gampang dimengerti. Nah, untuk tahu lebih lanjutnya lebih baik simak yuk penjelasan berikut ini! 1. Clear [&hellip;]<\/p>","protected":false},"author":11,"featured_media":19988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[5581,5579,5582,5580,5583],"class_list":["post-23889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-4cs-copywriting","tag-apa-itu-formula-4cs-dalam-copywriting","tag-copywriting-dalam-marketing","tag-formula-4cs-copywriting","tag-tips-pakai-4cs-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa Itu Formula 4cs dalam Copywriting? Yuk, Cari Tahu!<\/title>\n<meta name=\"description\" content=\"formula 4Cs dalam copywriting: Clear, Concise, Compelling, dan Credible untuk membuat tulisan lebih tajam, meyakinkan, dan mudah dipahami.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alan.co.id\/en\/apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software house dan Creative Agency Nomor 1 di Indonesia.\" \/>\n<meta property=\"og:description\" content=\"Alan Creative merupakan software house dan creative agency yang membantu klien membuat aplikasi android\/iOS, website, konten media sosial hingga KOL management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alan.co.id\/en\/apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu\/\" \/>\n<meta property=\"og:site_name\" content=\"Alan Creative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/alancreativeid\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T05:40:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T05:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alan.co.id\/wp-content\/uploads\/2025\/04\/marketing-strategy-connting-digital-devices-concept-e1744960510423.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tri Ramadani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:site\" content=\"@alancreativeid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tri Ramadani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alan.co.id\/apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alan.co.id\/apa-itu-formula-4cs-dalam-copywriting-yuk-cari-tahu\/\"},\"author\":{\"name\":\"Tri Ramadani\",\"@id\":\"https:\/\/alan.co.id\/#\/schema\/person\/255a93c547dee3d1fdd713a1b8f15eba\"},\"headline\":\"Apa Itu Formula 4cs dalam Copywriting? 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