{"id":8712,"date":"2023-05-10T16:46:42","date_gmt":"2023-05-10T09:46:42","guid":{"rendered":"https:\/\/alan.co.id\/?p=8712"},"modified":"2023-05-12T10:01:44","modified_gmt":"2023-05-12T03:01:44","slug":"desain-website-semakin-seragam-butuh-gebrakan-baru","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/desain-website-semakin-seragam-butuh-gebrakan-baru\/","title":{"rendered":"Desain Website Semakin Seragam, Butuh Gebrakan Baru?"},"content":{"rendered":"

Halo, Alan Lovers! Selama beberapa tahun terakhir,\u00a0artikel<\/a>\u00a0dan\u00a0postingan blog<\/a>\u00a0banyak yang menanyakan beberapa “Mengapa semua desain website<\/em> semakin terlihat seragam?”<\/a><\/p>\n\n\n\n

Postingan ini<\/a>\u00a0biasanya menunjukkan beberapa elemen desain umum, dari overlay <\/em>gambar dengan teks, hingga\u00a0hamburger menu icon<\/a>,<\/em> yang merupakan tiga garis horizontal. Ketika diklik, membuka daftar halaman untuk dipilih.<\/p>\n\n\n\n

Studi yang dilakukan Bardia Doosti, David Crandall, Norman Su dan Sam Goree ketika mempelajari\u00a0sejarah web<\/a> melihat fenomena ini muncul. Namun, belum ada orang yang melakukan studi empiris apa pun. <\/p>\n\n\n\n

Mereka menyelidiki fenomena tersebut untuk melihat apakah memang benar hal tersebut terjadi? Hasilnya dapat dilihat dalam\u00a0data mining<\/em><\/a>\u00a0yang meneliti hampir 200.000 gambar di 10.000 situs web.<\/p>\n\n\n\n

Bagaimana Cara Mengukur Keseragaman?<\/h2>\n\n\n\n

Memang hampir tidak mungkin untuk mempelajari seluruh internet; karena\u00a0ada lebih dari satu miliar situs<\/a>\u00a0web. Oleh karenanya, dilakukan sampling<\/em> secara acak untuk melihat kesamaan website <\/em>tersebut.<\/p>\n\n\n\n

Mereka menggunakan situs web\u00a0Russell 1000<\/a>, bisnis AS teratas berdasarkan kapitalisasi pasar, yang diharapkan akan mewakili tren dalam desain web perusahaan. Mereka juga mempelajari dua set situs lainnya, satu dengan 500 situs Alexa yang paling banyak diperdagangkan, dan satu lagi dengan situs yang dinominasikan untuk\u00a0Webby Awards<\/a>.<\/p>\n\n\n\n

Karena mereka tertarik pada elemen visual dari situs web ini, sebagai data, digunakanlah gambar halaman web mereka\u00a0dari Internet Archive<\/a>. Karenamereka ingin mengumpulkan data kuantitatif yang membandingkan jutaan situs web, maka perlu mengotomatiskan proses analisis.<\/p>\n\n\n\n

Untuk melakukan itu, mereka harus menetapkan definisi “kesamaan” yang dapat diukur secara otomatis. Mereka menyelidiki atribut spesifik seperti warna dan tata letak, serta atribut yang dipelajari secara otomatis dari data menggunakan kecerdasan buatan.<\/p>\n\n\n\n

Bagaimana internet berubah?<\/h2>\n\n\n\n

Mereka menemukan bahwa di ketiga metrik – warna, tata letak, dan atribut yang dihasilkan AI – perbedaan rata-rata antara situs web memuncak antara 2008 dan 2010 dan kemudian menurun antara 2010 dan 2016. Perbedaan tata letak paling menurun, lebih dari 30% dalam jangka waktu tersebut.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Temuan ini mengkonfirmasi kecurigaan bahwa situs web menjadi lebih mirip. Setelah menunjukkan tren ini, mereka ingin mempelajari jenis perubahan spesifik apa yang menyebabkannya.<\/p>\n\n\n\n

Kalian mungkin berpikir bahwa situs-situs ini hanya menyalin kode satu sama lain, tetapi kesamaan kode sebenarnya telah menurun secara signifikan dari waktu ke waktu. Namun, penggunaan library <\/em>perangkat lunak telah meningkat pesat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Library <\/em>menampilkan kumpulan kode generik untuk fungsi umum, seperti mengubah ukuran halaman untuk perangkat seluler atau membuat menu hamburger meluncur masuk dan keluar. Mereka melihat situs mana yang memiliki banyak kesamaan perpustakaan dan seberapa mirip tampilannya. <\/p>\n\n\n\n

Situs yang dibangun dengan pustaka tertentu \u2013 Bootstrap, FontAwesome, dan JQuery UI \u2013 cenderung terlihat jauh lebih mirip satu sama lain. Ini bisa jadi karena library <\/em>ini mengontrol tata letak halaman dan memiliki opsi default yang umum digunakan. Situs yang menggunakan pustaka lain, seperti SWFObject dan JQuery Tools, cenderung terlihat jauh berbeda, dan itu mungkin karena fakta bahwa pustaka tersebut memungkinkan halaman yang lebih kompleks dan disesuaikan.<\/p>\n\n\n\n

Apakah Fenomena yang Sehat?<\/h2>\n\n\n\n

Di satu sisi, mengikuti tren benar-benar normal di bidang desain lain, seperti mode atau arsitektur. Desain pun menjadi lebih mirip karena mereka menggunakan library <\/em>yang sama. <\/p>\n\n\n\n

Internet adalah budaya bersama, dan sifatnya yang terdistribusi dan terdesentralisasi adalah apa yang membuatnya unik. Mozilla Foundation\u00a0berpendapat<\/a>\u00a0bahwa keseragaman buruk bagi “kesehatan” internet, dan estetikanya.<\/p>\n\n\n\n

\"\"<\/figure>
\n

Tertarik untuk mendapatkan artikel unik lainnya? Ikuti terus Alan Creative<\/a>. Bukan hanya artikel unik, tetapi kalian juga bisa mendapatkan artikel informatif seputar teknologi hingga digital marketing<\/em>.<\/p>\n\n\n\n

Cari semua kebutuhan konten digital hingga teknologi untuk bisnis dan pemerintah hanya di Alan Creative<\/a>! Termasuk pembuatan website<\/em><\/a> profesional dengan harga terjangkau!<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! Selama beberapa tahun terakhir,\u00a0artikel\u00a0dan\u00a0postingan blog\u00a0banyak yang menanyakan beberapa “Mengapa semua desain website semakin terlihat seragam?” Postingan ini\u00a0biasanya menunjukkan beberapa elemen desain umum, dari overlay gambar dengan teks, hingga\u00a0hamburger menu icon, yang merupakan tiga garis horizontal. Ketika diklik, membuka daftar halaman untuk dipilih. Studi yang dilakukan Bardia Doosti, David Crandall, Norman Su dan […]<\/p>","protected":false},"author":4,"featured_media":8717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[26],"tags":[954,34],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknologi","tag-desain-website","tag-website"],"acf":[],"yoast_head":"\nDesain Website Semakin Seragam, Butuh Gebrakan Baru?<\/title>\n<meta name=\"description\" content=\"Desain website semakin seragam, apakah hal ini menciptakan kejenuhan? 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