{"id":9351,"date":"2023-07-03T14:31:02","date_gmt":"2023-07-03T07:31:02","guid":{"rendered":"https:\/\/alan.co.id\/?p=9351"},"modified":"2023-07-06T08:59:53","modified_gmt":"2023-07-06T01:59:53","slug":"cara-menghitung-roas-return-on-ad-spend-mudah-banget","status":"publish","type":"post","link":"https:\/\/alan.co.id\/en\/cara-menghitung-roas-return-on-ad-spend-mudah-banget\/","title":{"rendered":"Cara Menghitung ROAS (Return on Ad Spend), Mudah Banget!"},"content":{"rendered":"

Halo, Alan Lovers! ROAS (Return on Ad Spend<\/em>)<\/a> menjadi salah satu istilah yang wajib kamu ketahui di dunia digital marketing. Terlebih lagi, untuk kamu yang bekerja sebagai digital marketer. Lantas, apa itu ROAS? Seberapa penting ROAS dalam dunia digital marketing? Simak ulasan ini hingga akhir ya, Alan Lovers!<\/p>\n\n\n\n

Baca Juga:<\/strong><\/p>\n\n\n\n

Apa Itu Coleman-Liau Index? Analyze Readibility Beyond the Surface<\/a><\/strong><\/p>\n\n\n\n

Apa Itu Gunning Fog Index? Metode Pengukuran Readibility Teks<\/strong> <\/a><\/p>\n\n\n\n

Apa Perbedaan Antara Latent Semantic Index (LSI) dan Kata Kunci Tradisional?<\/a><\/strong><\/p>\n\n\n\n

Apa itu ROAS (Return on Ad Spend<\/em>)?<\/strong><\/h2>\n\n\n
\n
\"Cara
Cara Menghitung ROAS (Return on Ad Spend), Mudah Banget! (Sumber: Freepik)<\/figcaption><\/figure>\n<\/div>\n\n\n

ROAS (Return on Ad Spend<\/em>)<\/a> merupakan salah satu metrik yang digunakan untuk mengetahui efektivitas marketing<\/em> yang dijalankan di platform<\/em> digital. Dengan cara ini, kamu bisa mengatahui apakah strategi digital marketing<\/em> yang dijalankan termasuk menguntungkan atau justru malah merugikan.<\/p>\n\n\n\n

Lebih lanjut, ROAS juga bisa dijadikan acuan untuk mengatahui platform<\/em> mana yang lebih efisien untuk mengiklankan produknya. Hal ini tentunya sangat membantu para marketer untuk mengatur strategi selanjutnya agar berlangsung secara maksimal. Seperti yang kita ketahui, berbagai platform<\/em> memiliki target audiens<\/em> yang berbeda-beda. Sehingga, ROAS sangat penting untuk dilakukan secara berkala.<\/p>\n\n\n\n

Bagaimana cara menghitung ROAS (Return on Ad Spend)<\/em>?<\/strong><\/h2>\n\n\n\n

Adapun, ROAS (Return on Ad Spend)<\/em><\/a> <\/em>dapat diketahui dengan rumus sebagai berikut:<\/p>\n\n\n\n

ROAS = Revenue Campaign\/Cost Campaign<\/strong><\/p>\n\n\n\n

Sebagai contoh, suatu perusahaan mempromosikan produknya melalui Instagram Ads dan Google Ads dalam jangka waktu satu bulan. Kemudian, perusahaan ingin mengetahui besaran pendapatan selama satu bulan melalui strategi tersebut.<\/p>\n\n\n\n

Perusahaan mengeluarkan biaya sebesar Rp3.000.000 untuk satu bulan dan berhasil mendapatkan revenue<\/em> sebanyak Rp6.000.000. Sehingga, ROAS nya adalah:<\/p>\n\n\n\n

ROAS     = 6.000.000\/3.000.000<\/p>\n\n\n\n

                = Rp2.000.000<\/p>\n\n\n\n

Dengan begitu, ROAS nya adalah Rp2.000.000 atau setara dengan 2:1. Artinya, setiap Rp1.000.000 yang dikeluarkan untuk memasang iklan, maka perusahaan tersebut mendapatkan keuntungan hingga Rp2.000.000.<\/p>\n\n\n\n

Kesimpulan<\/strong><\/h2>\n\n\n\n

ROAS<\/a> sangat penting untuk dilakukan secara berkala. Hal ini dikarenakan memiliki pengaruh besar terhadap strategi yang akan dijalankan ke depannya. Alan Creative hadir sebagai solusi untuk permasalahan bisnis Anda. Hanya tinggal duduk manis, produk Anda akan dipasarkan dengan strategi yang tepat. Tanpa ribet! Tertarik? Anda bisa mengulik melalui tautan ini<\/a> ya!<\/p>","protected":false},"excerpt":{"rendered":"

Halo, Alan Lovers! ROAS (Return on Ad Spend) menjadi salah satu istilah yang wajib kamu ketahui di dunia digital marketing. Terlebih lagi, untuk kamu yang bekerja sebagai digital marketer. Lantas, apa itu ROAS? Seberapa penting ROAS dalam dunia digital marketing? Simak ulasan ini hingga akhir ya, Alan Lovers! Baca Juga: Apa Itu Coleman-Liau Index? Analyze […]<\/p>","protected":false},"author":7,"featured_media":9354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[28],"tags":[1105,54,1103],"class_list":["post-9351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-cara-menghitung-roas","tag-digital-marketing","tag-return-on-ad-spend"],"acf":[],"yoast_head":"\nCara Menghitung ROAS (Return on Ad Spend), Mudah Banget!<\/title>\n<meta name=\"description\" content=\"ROAS (Return on Ad Spend) menjadi salah satu istilah yang wajib kamu ketahui di dunia digital marketing. 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